ethos BrE [ˈiːθɒs]
NAmE [ˈiːθɑːs]
noun singular (formal)
the moral ideas and attitudes that belong to a particular group or society
an ethos of public service
the carefree Californian ethos
Word Origin:
[ethos] mid 19th cent.: from modern Latin, from Greek ēthos ‘nature, disposition’, (plural) ‘customs’.
Example Bank:
Investing in arms companies is strongly against the group's ethos.
The prevailing ethos of the teachers was that of strict discipline.
They tried to develop an ethos of public service.

Webster's 1913 Dictionary:
n.1.The character, sentiment, or disposition of a community or people, considered as a natural endowment; the spirit which actuates manners and customs; also, the characteristic tone or genius of an institution or social organization.
2.(Æsthetics) The traits in a work of art which express the ideal or typic character - character as influenced by the ethos (sense 1) of a people - rather than realistic or emotional situations or individual character in a narrow sense; - opposed to pathos.

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